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EXPLORE! Program Detail
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Sunday, July 28

3:00pm - 6:00pm                 Registration Open

6:30pm - 8:00pm                 VIP Reception



Monday, July 29

8:00am - 5:00pm                 Registration Open

8:00am - 9:00am                 Networking Breakfast


9:00am - 9:30am
Opening Keynote
Trends in Event Engagements
Speaker:    Jeff Stanley, Exhibit Surveys

Exhibitors are evolving in how they use exhibitions strategically. Both the uncertain economy and shrinking budgets have been forcing them to re-think their event strategies. In addition other long term factors are also in play including competition for marketing budgets and from new marketing channels. This presentation will be based on experience measuring and consulting with multi-national companies who exhibit in major exhibitions.


9:35-10:15 am
Featured Presentation                                                                                         

Panel Discussion:    Buying Behavior / Metrics

Moderator:     John Hasbrouck, NewLeads

Panelists:    John Mikstay, BPA Worldwide, John Nawn, leading authority on metrics and measurement, and more

In the 2013 Customer Attainment from Event Engagement Study marketers identified the top two challenges they are facing are to make a strong business case for show participation (45%) and to manage the escalating costs and budget/resource requirements of trade shows (39%).  To address these issue, marketers are looking to extract more analytics out of each event engagement.

Specifically, marketing would like to see new technologies like analytics tools to track booth visits, length of stay, engagement levels, and the like that will help them track, identify and monitor customer and prospect engagement.   This panel discussion will explore  aspects of attendee buying behavior and the spectrum of tools and technologies available for attending tracking and analysis.

10:15am - 10:30am                 Coffee Break

10:30am-11:10 am

Keynote Presentation      

Case Study:  Caterpillar's Event Transformation                                                 

Speakers:     Sam Cooper, Caterpillar and Nicole Hallada, AEM

Watch out events…business measurement is coming. For so long, as marketers ramped up dashboards for digital, social, mobile…just about everything…we have been content to measure events by attendees, sales hearsay and cards dropped in a fishbowl. Those days are over, particularly at Caterpillar.   Hear how Caterpillar, with the collaboration of show management at one of their biggest shows of the year, CONEXX/Con-Ag, dug deep into their outcomes for that event and came away with a whole new perspective on the business value of trade shows and events.


11:15am-12:15 pm

Technology Showcase     

This fast moving session will showcase vendors who have new technologies, tools, and processes for monitoring and measuring attendee behavior at exhibitions and events.   

Presentation #1       Evan Plotkin, 3D Exhibits

3D Exhibits will dive deep into the usage of interactive technology on the trade show and event floor, showcasing how to make your program go the extra mile, without breaking the bank.

Presentation #2       Chuck Michel, EliteXPO and David Brown, Optima Graphics

Presentation #3       Bob Hughes and Andy Holtzman, The Hughes Group

Presentation #4       John Hasbrouck, New Leads


12:15pm - 1:15pm                 Networking Lunch 

                                                            Sponsored by   



2:00-2:45 pm                                                                                                       

Working Session

Defining the Event Value Dashboard                                              

2:45-3:30 pm                                                                                                        
Panel Discussion

The Great Debate: Marketers and Organizers Debate the Costs, Value and Vision for Event Investments                         

Moderators:   Liz Miller, CMO Council and Jim Wurm, E2MA

Three marketers and three event organizers will assemble to discuss and debate exhibit and event industry issues of rising costs, reduced budgets, and the need to validate event spends and extract more value from event engagements.

Marketer Panelists    
Show Organizer Panelists
Terry McDougall, BMO Financial          
David Audrain, Clarion Events NA
Susan Bryant,                                     
Nicole Hallada, Assn. of Equipment Manufacturers
Andy Holtzman, formerly of Citi
Peter Eelman, IMTS

3:30-4:15 pm                                                                                                       

Working Session

Final Preparations for Group Reports   


4:15-4:45 pm                                                                                                   
Working Session

Workgroup Reports 


Closing Remarks / Next Steps                                                   

5:00-6:30 pm   

EXPLORE! Networking Reception                                                    


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