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2016 Red Diamond Congress

April 25 - 28, 2016

Renaissance Orlando at SeaWorld

Orlando, FL


Engagement in the Exhibit & Event Industry

The Exhibit & Event Marketers Association (E2MA) has announced that its 2016 Red Diamond Congress will be part of Engagement World taking place at the Renaissance Orlando at SeaWorld next year on April 25-28, 2016.

Engagement World is a conference and expo dedicated to highlighting the world of enterprise engagement in business and its many strategies and tactics.   Engagement World is being launched by E2MA and the Enterprise Engagement Alliance (EEA).   The event is designed to help organizations in all areas of business profit from this emerging new field that many experts believe will rival advertising in scale.


The event will consist of co-located education and exhibit programs addressing key areas of engagement, including:


·      The E2MA Red Diamond Conference:  Focuses on best practices in face-to-face marketing and 

       communications, on April 25-28, 2016.

·      Engagement University:  Highlights key strategies and tactics related to ROI-based enterprise

       engagement plans, on April 26-27, 2016

·      The Engagement Expo:  Features exhibitors and presentations by leading engagement associations

       and solution providers, on April 27-28, 2016

·      The Rewards and Recognition Expo:  Features the leading suppliers and brands in the rewards and

       recognition business and an interactive education program on latest trends and best practices, on

       April 27-28, 2016.

The E2MA is a community of exhibit and event marketers that are driven to benchmark the business value of face-to face marketing events and explore new tools, new technologies, and new techniques that can optimize face-to-face marketing.   By facilitating discussions among all industry stakeholders about those issues that tend to minimize event outcomes, the E2MA's Red Diamond Congress is dedicated to develop actionable ideas and solutions that can provide for industry growth and success.


Why RDC?


While there are many other outstanding exhibit and event industry conferences, almost all are organized to address the needs of a single stakeholder group, and are often absent the input of key players in the exhibit and event industry.  The E2MA Red Diamond Congress (RDC), by design, is a true congress of industry stakeholders that invites input from all points of view and values the collective experience of all industry professionals, no matter what segment you represent or what role you play.    For in the final analysis, while it takes many different stakeholders and interest groups to produce a successful event - there is no "they," there is only "us." 

It's All About Engagement


“The growth of digital information and social media has only increased the need for face-to-face engagement,” said Jim Wurm, Executive Director of E2MA. “We believe that the emerging field of engagement creates perhaps the biggest growth opportunity for the meetings and events business since the advent of commercial jet aircraft. When companies need to engage people, it almost always boils down to face to face experiences.”


Registrants to both the E2MA Red Diamond and Engagement U. will be able to attend conference sessions at either conference.   Both will involve associations in key areas of engagement sharing best practices, as well as presentations and exhibits at the co-located Engagement Expo and the Rewards and Recognition Expo.


The RDC will advance top level discussions and facilitate deep examinations into the issues that challenge us while cultivating conversations that can enhance Engagement for all segments of our audience.


Our Audience

While the audience at the RDC is primarily made up of exhibit marketers (34%) and their suppliers (41%), our audience also includes:


·      Show Organizers   (5%)

·      Facility Management  (3%)

·      Exhibit Design/Build firms  (6%)

·      General Service Contractors  (4%)

·      Senior Marketers /Marketing Agencies  (2%)

·      Union Business Representatives  (3%)

·      Event technology companies  (2%)


RDC Networking & Special Events




The 2016 Red Diamond Congress will feature an expanded awards program this year, the 2016 BEST Awards.   On the evening of Tuesday, April 26, the E2MA will not only recognize its Member of the Year, the Intrepid Award Winner, and the Exhibit Manager of the Year but will also celebrate our inaugural class of BEST Award winners


E2MA, partnered with Exhibit City News, have introduced the BEST Awards to  honor the Best in Exhibit Servicing & Technology among trade show industry service organizations and management companies.  The BEST Awards will be available in 12 different exhibitor service categories including AV, Carpet/Flooring, Exhibit Design & Production, I&D, and Transportation among others.  As the most inclusive association in the trade show industry, we also plan to recognize the BEST show management organization, the BEST Convention Center, and the BEST Union Local, among others, as well.


Networking Receptions

Dinner with Strangers
Back by popular demand, the RDC will once again feature our Dinner with Strangers.    You'll have an opportunity on Monday, April 25th to go to dinner with 6 to 8 of your peers plus a lead facilitator who will engage all in a compelling conversation about issues and challenges of exhibit and event marketing.  It's a great way to meet colleagues, make friends, and find solutions to your most vexing problems. 

If you or someone you know would like to attend the 2016 Red Diamond Congress, but need to get approval to register, the E2MA has drafted a customizable Red Diamond Congress Registration Request Letter to assist with this process.

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