2015 Red Diamond Congress
July 20 thru July 22, 2015
Boston Quincy Marriott
Engagement in the Exhibit & Event Industry
The mission of the E2MA, and the Red Diamond Congress is to include, and engage, all industry stakeholders in an open forum to identify the challenges and issues faced by each segment, and to discuss alternative solutions that can measurably improve the value of face-to-face marketing.
Specifically designed to build bridges of connection, understanding, and opportunity, the E2MA Red Diamond Congress will not only provide education, information, and networking opportunities for E2MA members and industry colleagues, it will also explore new models, new methods, and new practices that may hold value for the entire community of exhibit and event industry professionals.
As the voice of the brand marketer that utilizes exhibits and events as a key component of their organizational marketing campaigns, the E2MA is driven to benchmark the business value of face-to face marketing events and provide strategic insights that enable fully optimized face-to-face marketing efforts. By facilitating discussions among all industry stakeholders about those issues that tend to minimize event outcomes, the E2MA's Red Diamond Congress is dedicated to develop actionable ideas and solutions that can provide for industry growth and success
Day 2 Details
The Red Diamond Congress program is designed to provide compelling content to develop learning in 4 key areas:
- New Information
- New Skills
- New Attitudes
- New Relationships
The objective of this program content, and of the E2MA RDC, is to:
- measurably improve the value of face to face marketing
- integrate event marketing within brand marketing campaigns
- routinely forecast/measure event outcomes
- create complete transparency around pricing models and service offerings
- develop industry standards around collection and communication of event data and event outcomes
The E2MA Red Diamond Congress will include:
· Keynote presentations from industry and marketing thought leaders
· Innovator Panel Discussions with CEOs and industry leaders
· Flipped Sessions, interactive discussions to promote active engagement for all attendees
· Case Studies, a thorough examination of new event models
· Workgroup Roundtables, event pros collaborating on challenging issues
2015 RDC Schedule-at-a-Glance
While the audience at the RDC is primarily made up of exhibit marketers (34%) and their suppliers (41%), our audience also includes:
· Show Organizers (5%)
· Facility Management (3%)
· Exhibit Design/Build firms (6%)
· General Service Contractors (4%)
· Senior Marketers /Marketing Agencies (2%)
· Union Business Representatives (3%)
· Event technology companies (2%)
Thanks to Our Sponsors
The Red Diamond Congress would not be possible without the support of our Sponsors. We'd like to recognize and thank our current Sponsors for the 2015 RDC:
American Tradeshow Services
Corporate Communications, Inc.
Cupa Cabana Espresso & Coffee Catering
Exhibit City News
The Exhibit Source
The Expo Group
The Hughes Group
United Brotherhood of Carpenters
2015 Red Diamond Congress Registration Rates
|| By April 30
| After April 30
| Exhibitor Member
| EAC Member
Be sure to contact E2MA for special rates for multiple registrations from the same company.
Need to get approval from the boss? Click Here to download a sample approval letter.
See you in Boston!
The 2015 Red Diamond Congress is a unique summit that will attract 300 of the top corporate exhibitors and event managers. They come to the Red Diamond Congress to engage in needs analysis, thought leadership, a best practices exchange, and education aligned with corporate event marketing strategy and implementation.
This is an excellent opportunity for suppliers of trade show exhibit and event products and services to increase the visibility of their brand, network with corporate exhibit and event marketers who come to engage in thought leadership, and to generate sales opportunities.
To facilitate these connections, we have created a wide variety of value-added Sponsor Packages designed to maximize your exposure before, during, and after the Congress. Promotional opportunities include coverage in the event promotion materials, here on the event website, the event guide, onsite at the event, and a first-ever social media and marketing package which will extend the life, and memorability, of your sponsorship.
Sponsor information can be requested by contacting Mark Mersky at email@example.com.
The Boston Randy
On Monday, July 20, the Red Diamond Congress welcomes the 1st Annual Boston Randy Smith Memorial Golf Classic, the charity golf event to benefit families in the exhibition industry who have suffered
severe tragedies or face insurmountable medical expenses. The
commitment of the RSMGC is to provide financial and emotional support to all
past and present recipients and their families.
Dinner with Strangers
Back by popular demand, the RDC will once again feature our Dinner with Strangers. You'll have an opportunity on Wednesday, July 22thnnd, to go to dinner with 6 to 8 of your peers plus a lead
facilitator who will engage all in a compelling conversation about
issues and challenges of exhibit and event marketing. It's a great
way to meet colleagues, make friends, and find solutions to your most
RDC Awards Luncheon - featuring The Expo Group Exhibit Manager of the Year Award
The Red Diamond Congress will once again feature our Annual Awards Program during our luncheon program on Tuesday, July 21. The Awards Luncheon will recognize the E2MA Member of the Year, the Intrepid Award winner, our newest inductees into the E2MA Hall of Fame, and the 4th annual Exhibit Marketer of the Year Award - sponsored
by The Expo Group. The Exhibit Marketer of the Year Awards honor
exhibit marketing professionals who demonstrate value, actively engage their audiences and capitalize most effectively on the power of face-to-face marketing. EMY winners are found at all levels of organizations and the nomination process is free.
Nominate an exhibit marketer for the 2015 EMY awards today!
E2MA Board Meeting
Members are welcome to attend the last half hour of this meeting. Come and visit with your Board and find out what new developments are in the works for our association. Or, simply let them know what they can be doing to create even more progress for EACs and our industry.
EDPA Board Meeting
We will be welcoming our industry colleagues from the Exhibit Designers & Producers Association who will also be conducting their Board meeting during the Red Diamond Congress.
The headquarters hotel for the Red Diamond Congress is the Boston Quincy Marriott in Boston, MA, conveniently located 20 minutes from Logan airport in Boston. We have obtained a special event rate of $179/night for all our members, and event registrants.
To make your hotel reservation call the number listed below and let them know you're with the "Exhibit & Event Marketers Association."
Boston Quincy Marriott 888-236-2427
By utilizing the online tool, you are able to make, modify and cancel hotel reservations as well as take advantage of any room upgrades, amenities or other services offered by the hotel.
Rental Car Discounts
All participants in the 2015 Red Diamond Congress that intend to rent a car can obtain significant discounts at Dollar Rent-a-Car. The Exhibit & Event Marketers Association has negotiated a special discount with Advantage Rent A Car. The discount is 10% off their already low internet rates – this discount is valid throughout the country, thought the year without blackouts!
To make your reservations online just click on the image at the left, or call Dollar Rent A Car at 800-800-4000 and mention discount code CM2249.