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EXPLORE! Optimizing Customer Attainment from Event Engagement
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EXPLORE! Optimizing Customer Attainment from Event Engagement
EXPLORE!  Optimizing Customer Attainment from Event Engagement

7/29/2013

When: July 29, 2013
from 8:00am until 5:00pm
Where: Hyatt McCormick Place
2233 S Dr Martin Luther King Jr Dr
Chicago, Illinois  60616
United States
Contact:
JIm Wurm

Registration Information
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Details

 

 

 

EXPLORE! 
Optimizing Customer Attainment from Event Engagement
 
July 29, 2013 t
Hyatt McCormick
Chicago, IL
 

EXPLORE! is the event for senior marketers who seek to leverage intelligence and content to create richer face-to-face marketing experiences that maximize event investment.   

 

EXPLORE! will bring together senior marketers and major players from the exhibit marketing industry to engage in thought leadership, best practice exchanges and workgroups to bring events into the new era of data-driven marketing while retaining the value created from experiential and face-to-face engagements.

 

EXPLORE! is a highly focused one day symposium that will enable participants to:

  • Discover the principle findings of the CMO Council Study on Customer Attainment from Event Engagement
  • Investigate key trends in customer attainment at face-to-face events and the tools and technologies that are reshaping the event marketing landscape.
  • Dig into best practices in exhibit and event marketing design, execution and measurement
  • Examine Case Studies from brand leaders that have developed event marketing engagement strategies that tie exhibit and event marketing investment to reliable, relatable data on customer activation.

Sessions at EXPLORE!, and discussion of study findings, will be organized into three tracks for greatest impact:

  1. Pre-Show       which includes all strategic planning, event/exhibit design, messaging, data capture methodologies, budgeting and coordination with sales and with other marketing campaign elements.
  2. At Show         which includes all elements of implementation and management of properties, product and personnel, along with the elimination of unplanned and counterproductive surprises.
  3. Post-Show      which includes all elements of measurement, data analysis, along with budgetary and event marketing reviews.   
 
 

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